Today the world of fashion is leaving its mark on fashion in one of its foundations, literally. In the United States alone, 350 million pairs of athletic shoes are sold each year. They are only sports shoes, not flats or heels, elegant or sandals, just sports shoes. The most recent census indicated that the United States only has 309 million people in its population. That means every person in the United States owns at least one pair of athletic shoes. Shoes are no longer made for people trying to get from point a to point b without blisters on their feet or dirt covering them. These days, many people get blisters from point a to point b due to the shoes they have chosen to wear for whatever reason. It’s amazing some of the modern themes that are happening in the shoe industry today. Not only can you “make six figures selling shoes from home” using non-traditional media channels like the Internet, but you can also “make millions selling ugly shoes” like Croc has done with the modern trend of rubber shoes that everyone they don’t get tired .
People now use multiple different outlets to sell shoes. You no longer have to drive to the store at the mall or department store. Today, men and women not only gather for pampered chef and Tupperware house parties, but also gather to shop for…you guessed it, shoes. Shoe parties are very common these days. Shoe parties are organized much like your traditional make-up, good house party, only the thing that catches everyone’s attention is the shoes. Most of these shoe party products are very reasonably priced and very well made from the reports I have seen. People now go to other people’s houses to buy shoes, they don’t go to traditional stores to buy their shoes; they are buying (and selling) shoes online. A great opportunity has been given to stay at home with the shoe craze, online shoe sales. Online shoe sites like Shoeaholics Anonymous and Zappos are doing huge business these days.
Today’s shoes don’t just have to be classy work heels or lightweight material to shave 9 seconds off your mile time, today’s shoes have areas in the market like never before. In fact, today’s shoes don’t even have to be cute and fancy or made from the best leathers to be the most popular shoe on the market today. In fact, last year it reported more than $720 million in sales selling what most people call ugly rubber shoes. The company I described as you probably guessed is called Croc and has now sold over 400 million pairs of rubber shoes made in 20 different colors. Croc set out to create a shoe that wasn’t based on looks, but on feel. They were first made to be more of an outdoor shoe used for water activities like boating. Crocs is just another example 레플리카 of the endless opportunities in this market with the right marketing and placement.
A company in the UK is now very popular for offering a different perspective on the sale of its product, convenience. The company is trying to offer convenient relief to nightlife, high-heeled ladies who at the end of the night, after wearing those heels that have been killing your feet while you danced all night. Rollasoles and Afterheels are comfortable yet trendy flats that you can get, anywhere else, in a vending machine. Rollasols come in 4 different colors and are only available in the UK right now, but they hope to expand to other places soon. Like Rollasoles, Afterheels are inexpensive and similar in style. This company is just another type of non-traditional market segments that are used in today’s society.